About Us

Hell Beauties!! 

I’m Cynde, the proud owner of Smittys fashion! I’m a happy pooch loving boy Mom who loves God and all things fashion. I understand that what you wear is more than just a piece of clothing, but truly representative of who you are and how you feel. Outside of fashion, I love diving into a good book (where are my fellow book worms?), exploring hiking trails and traveling (My boys & I are also museum nerds as you can see from my picture). I’m a HUGE believer in everything happening for a reason, getting outside of your comfort zone, and being grateful every single day – you won’t catch me taking life for granted.

My goal is to ensure that Smittys fashion continues to be the go-to destination for all your fashion cravings. Let’s continue to create a space where everyone feels welcome, confident, and ready to conquer the runway of life!

I’m so happy that you’ve decided to shop with us and become part of my community! I can’t wait to see what you find! 

Thanks for supporting my small, woman-powered business!

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